If you've opened up a newspaper or turned on a TV in the last couple of months, you've probably seen ads for Samsung's new "LED TVs." Actually they're LCD televisions that use LED backlighting for improved power efficiency, better contrast, slimmer design and enhanced color accuracy over traditional LCD TVs. With LED lighting technology, some of these Samsung LCD TVs can approach the contrast and black level performance of plasma technology.

Speaking of which, Samsung is one of only two manufacturers that offer both LCD and plasma HDTV models in their line, and both types of TV offer excellent performance. If awesome black levels and motion reproduction are most important to you, then go plasma.  If you want the slimmest most power efficient model, go with an edge-lit LED/LCD TV.  And if you want excellent overall performance without colors washing out in a bright living room, then go with one of their LED-backlit LCD models with local dimming technology.  Any of these models can produce outstanding high definition images.  But with Samsung's current pricing rules, it's been tricky to find a great deal on these models from authorized dealers.

But Samsung-authorized online dealer OneCall has found a loophole. Not only have they discounted the price of the TVs as much as Samsung will allow but they're also throwing in free shipping plus a free networked Blu-ray Player from LG (the BD370) and 3 Blu-ray movies. That's $350 worth of stuff for free! The eight eligible models include four LED/LCD models from the B6000, B7000 and advanced A950 series plus four 58-inch plasma HDTV models.

Here's a list of the eligible models and details on this offer:

• Buy a select Samsung HDTV, Get a Free Blu-ray Player and 3 Movies  

To take advantage of this deal, select one of the eligible models, place it in your cart, and then apply coupon code GET-A-BLU-RAY at checkout. This will automatically put the player and three Blu-ray movies into your cart (note: small shipping fee is charged for movies).  The player is LG's BD370 Networked Blu-ray player, one of the fastest Blu-ray players on the market.  It offers built-in Netflix online streaming, YouTube, Divx and MKV file playback as well as DVD upconversion to 1080p. 

And here are direct links to the specific TVs included in this sale. Pricing is current as of June 6. Click through and place these TVs in your cart to view current discounted pricing:

LED-backlit LCD models ("LED TVs") with local dimming (superior performance):

• Samsung LN55A950 LCD TV - $3599 (save $1200)
  • 55-Inch Touch of Color 1080p 120 Hz LCD HDTV with advanced LED backlighting with local dimming.
• Samsung LN46A950 LCD TV - $2699 (save $600)
  • 46-Inch Touch of Color 1080p 120Hz LCD HDTV with advanced LED lighting with local dimming.

Plasma HDTVs Models (outstanding black level and motion reproduction):

• Samsung PN-58A550 Plasma TV - $2719 (save $480)
  • 58-inch 1080p Plasma HDTV
• Samsung PN58A650T Plasma TV - $2974 (save $525)
  • 58-Inch Touch of Color 1080p Plasma HDTV
• Samsung PN58B650 Plasma TV - $2464 (save $435)
  • 58-inch 1080p Plasma HDTV
• Samsung PN58B860 Plasma TV - $3099 (save $400)
  • 58-inch 1080p Plasma HDTV.

Edge-lit LED-backlit LCD TVs ("LED TVs") - slimmest depth and ultra power-efficient:

• Samsung UN40B6000 LED LCD TV - $1979 (Save $220)
  • 40-inch edge-lit LED 120Hz 1080p LCD HDTV
• Samsung UN55B7000 LED LCD TV - $3329 (save $370)
  • 55-inch edge-lit LED 120Hz 1080p LCD HDTV

Don't forget to apply coupon code GET-A-BLU-RAY at checkout to get your free Blu-ray player and movies.

Find out more about Samsung LED TVs:

• How is Samsung LED TV Different From LCD HDTV?