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Size Matters: Sony Study Says U.S. Adults Want Bigger TVs

By Rachel Cericola

People love big TVs. That's not much of a surprise. What is sort of shocking, however, is that some people actually have special relationships with that big, beautiful appliance. And in some cases, consumers would rather go big or just go it alone.

At least that's what Sony has gathered from its first-ever TV Intimacy Poll. Conducted online by Harris Interactive back in November, the survey says that 53 percent of 2,000 U.S. adults are ready to "break up" their current TV relationship because they are fed up with smaller screen sizes.

About 62 percent of the same group said that they spend three hours or more watching that TV -- so that's some serious fightin' words!

Other turn-offs include the TV's old age (31 percent) and outdated features (26 percent).

Of course, instead of ditching TV altogether, you could do a holiday upgrade. Naturally, Sony suggests one of the company's new BRAVIA sets. Those TVs have features ranging from built-in Wi-Fi to web features to 3D. However, there are plenty of sales going on across a variety of brands and retailers. In other words, it should be pretty easy to find your TV "soulmate."

Sony-XbrHX929.jpg
Sony's BRAVIA XBR HX929 Series features 3D support, 1080p, a frameless design, and X-Reality PRO technology.

Who knows? A new TV may even score you a few new "human" relationships. After all, who doesn't love hanging out with a big giant TV?

"In the same way friends and family would encourage a loved one to leave an unfulfilling relationship, we at Sony want to urge TV consumers to take advantage of the holiday buying season to date around," said Jennifer Sassen, vice president brand activation at Sony Electronics. "Happiness is something you can't put a value on, so it's worth it to see if there's other 'fish in the sea.' Sony Stores are a great place to test the waters and find a better fit for your lifestyle."

Harris Interactive conducted the online TV Intimacy Poll on behalf of Sony Electronics Inc. from November 3-7, 2011, with 2,574 adults ages 18 and older.

Where to Buy:

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View all articles by Rachel Cericola
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