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LG LED LEDs Go Huge (LZ9700) and Super Thin

By Chris Chiarella

No representatives from Guinness were spotted, but here at CES, LG Electronics revealed the world's largest Full LED-backlight LCD 3D TV. Not a concept piece, the fully operational 72-inch LZ9700 has a model number and a complete list of specs, and promises of availability in early 2011.

The LZ9700 is illuminated by a full panel of LEDs behind the entire screen, with Micro Picture Control local dimming, contributing to its bright, even, colorful picture. The large size is also a boon to 3D, making the experience more immersive than ever. The TruMotion 400Hz image processing also renders the image with enhanced smoothness.

The LZ9700 is one of LG's new "Smart TVs," equipped with their Home Dashboard interface which accesses a variety of content from sources around the world. Smart Share, meanwhile, assures a host of connectivity options: DLNA, Media Link, USB and more. The TV also supports LG's growing collection of TV apps, and includes Magic Motion Remote Control.

Also announced by LG was the new "Super LED" line, which promises an extremely slim form factor--down to as little as 7.2mm thick--combined with high picture quality and a wide viewing angle even while significantly reducing energy consumption. Four 1920x1080 models have been revealed thus far: the 22-inch class E2290V (an Innovations Award winner), along with the E2381VR, E2341V and IPS236V, all 23-inch class.

LG-Super-LED-WEB.jpg
One of the super-thin, super-crisp, super-efficient new Super LEDs from LG.

The E2290V boasts a 10,000,000:1 contrast ratio, while the E2341V offers SUPER+ Resolution, which utilizes LG's Image Clear Engine to upscale standard-def content to a pseudo-HD, while sharpening blurry edges and boosting dim colors. And the new IPS236V combines In Plane Switching (IPS) technology with six-axis color control for stable color across a viewing angle of 178 degrees up/down and side-to-side. And all Super LED models are energy efficient, up to 40% more so than standard LCDs.

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