When Netflix announced that Best Buy's Insignia brand of Blu-ray players would support their instant streaming service, we were excited, because the entry-level model - the NS-BRDVD3 - was selling for around $179.99.  Well now Best Buy has dropped a bombshell, lowering the list price of the player to $149.99 and putting it on sale for just $99.99.  Yup, that's a full HD 1080p Blu-ray Disc player, with DVD upconversion and Netflix streaming for under $100!

Note: The $99.99 price is available again (Thanksgiving/Black Friday 2009) and now the deal is even better with a free Blu-ray movie (Transformers: ROTF or The Watchmen Director's Cut): 

Here's the link for the player:

• Insignia NS-BRDVD3 Blu-ray Disc Player with 1080p Output

Insignia's NS-BRDVD3 Netflix Streaming Blu-ray player is now on sale for under $100.

The player features full BD-ROM Profile 2.0 support (BonusView and BD-Live capability). BD-Live requires connection of a USB flash drive at least 1 GB in capacity as well as a wired connection to your home network and from there to the internet.  A wireless bridge or wireless gaming adapter (not included) can be added for Wi-Fi support.

The player also supports bitstream output of multi-channel PCM, Dolby TrueHD and DTS-HD surround sound formats over its HDMI digital output.  DVDs can be upconverted over HDMI to 720p, 1080i or 1080p output. 

The NS-BRDVD3 supports BD-Live and Netflix Instant Streaming via its RJ-45 Network port. It also includes both coax and fiberoptic digital outputs for compatibility with older non-HDMI A/V receivers.

You can either order for delivery or order online for local store pick-up in most areas on the US.  Not sure how long this sale lasts so grab one while you can. 

More Info:

• Insignia Blu-ray Players to Support Netflix Streaming