At
a press conference in Denver
this week, Antennas Direct CEO Richard Schneider showed a prototype "Smart
Antenna" - one that tunes itself for best reception based on feedback from
a compatible digital tuner or television.
It is Schneider's hope that antennas like this, which combine maximum
performance with minimum set-up hassles, will help ease the transition into the
age of digital television, while exposing more people to the great digital and
high definition content that is available for free over the airwaves.
The
goal of designing a so-called Smart Antenna is to bring off-the-air reception
back into the mainstream and to create a compact indoor antenna that offers the
reliability and consistency of an outdoor antenna for those who cannot (or
choose not to) mount an antenna outside. The specification for a smart antenna
comes from the Consumer Electronics Association - spec CEA 909A to be precise. There are both "single wire" and
"dual wire" versions of the specification, differing in how the
control codes are sent back and forth from antenna to tuner either over the
standard coax antenna cable or via a separate 6 conductor wire.
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| Antennas Direct's CEO and founder Richard Schneider thinks it's high time to "cut that cable!" |
When
a smart antenna is plugged into a compatible television or digital set-top box
and the "auto-scan" function is run on that connected tuner, the
antenna automatically activates and deactivates certain elements, adjusts
polarity and beam orientation, and it does so automatically and electronically
for the maximum reception performance on each individual channel. In effect the antenna becomes a narrow band
antenna optimized for each specific channel that is being tuned in. Because the antenna has a two way connection
to the tuner, the antenna knows which channel is being watched and adjusts
itself accordingly for the best reception.
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| Antenna Direct's Clearstream 2 outdoor antenna is optimized for the upper VHF and UHF frequencies used by most digital broadcasters. |
As
of this writing, only a handful of the digital converter boxes on the market
are built to support the smart antenna protocol. But one of these is an RCA converter box which
has reportedly already sold over two and a half million units at Wal-Mart. In the future, the hope is that more
converter boxes, digital televisions and HDTVs will support the Smart Antenna
protocol and this may lead to a resurgence of over-the-air antenna use.
In
terms of "regular" antennas, Antennas Direct is also offering seven
new models which are compatible with the high VHF and UHF frequencies which
will be used for 98% of the digital channels on the air now or to be launched
on or before February 18th of next year when all analog over-the-air
broadcasts will go dark.
Schneider
believes that the 13% to 15% of the population who currently use antennas exclusively
to watch TV will actually grow to 25% or more for the following reasons:
- Multi-casting will offer 20-50
digital channels in major markets (New
York City already has 28 digital channels on the
air)
- Picture quality over the air is
typically better than that available over cable and satellite due to lower
compression
- Most major sporting events are
available in HD via local HDTV channels
- Local networks are available
over the air where they sometimes are not via the pay-TV providers
- Dissatisfaction with current
pay TV options or providers
- Free High Definition TV!
As
consumers tighten their belts in the ever-worsening economy, Schneider believes
luxury items like paid TV will be the first to go. Assuming a $70/month cable or satellite TV
bill, Schneider points out that the money spent on pay TV could instead be used
for:
- 210 gallons of gas
- 8 trips to the grocery store
- One year's worth of electric
bills
Or,
if the money is instead invested into a retirement savings plan, an individual
could end up with $100,000 or more additional money in their retirement fund (if invested over one's lifetime),
simply by choosing free TV over paid TV.
Of
course, Schneider's not-so-hidden agenda is that if consumers switch back to
free TV, they'll need to buy an antenna, and hopefully it will be one of his. And in support of this agenda, Antennas Direct
is hitting the road with a rolling "Antennas Now" RV which is
furthering DTV education and giving away hundreds of antennas across the
country in preparation for the analog cutover of 2009.
Is
now the time to "cut the cable?"
Richard Schneider thinks so, and he hopes you'll agree.
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