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Dolby Will Push Dolby Vision Through 3 New Partnerships

By Rachel Cericola

Over the past year, Dolby has been working on putting the Dolby Atmos audio format into the home. Now, they want to deliver the whole AV package by getting Dolby Vision out to the masses.

In an effort to do that, Dolby has announced partnerships with LG Electronics, TCL, and Universal Pictures.

We've talked about Dolby Vision before. Dolby Vision is a proprietary form of HDR (High Dynamic Range) technology, which also has a wide color gamut. HDR allows video content to have more steps between the blackest black and the whitest white, which means you can capture high-contrast scenes, such as sunsets, starfields, street lamps and more, all with much greater realism.

To experience Dolby Vision at home, you'll need to choose your TV wisely. The first of Dolby's three new partnerships will put the technology into all of LG's 2016 OLED TVs and Super UHD TVs. More specifically, LG's 77-, 65-, and 55-inch 4K HDR OLED TV sets (models 77/65 G6 LG Signature OLED TV and 65/55 E6) and LG's UH9500, UH8500, and UH7700 Super UHD TVs will all be equipped with Dolby Vision. Each of these TVs will then get UHD Dolby Vision mastered content through Netflix.

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LG's 2016 OLED TVs and Super UHD TVs will feature Dolby Vision support. Photo: LG Electronics.

If you're looking for something slightly more affordable, TCL will offer Dolby Vision HDR technology on the 65" X1 4K Ultra HD TV. Other features on the newly announced TV include quantum dot technology, up to 1,000 nits peak brightness, and 288 zones of direct-lit LED local dimming. The new TCL X1 series with Dolby Vision will be available in the U.S. in the second half of 2016.

Now that you know what to watch Dolby Vision on, you probably want to know what you'll actually be watching. To date, nearly 50 Hollywood movie titles have been released in Dolby Vision in the cinema and in the home combined. Netflix is planning to use Dolby Vision to deliver select titles, such as Marco Polo. However, the streaming service is hoping to expand its Dolby Vision collection to include the technology on the Marvel series as well.

While you wait for that to start streaming, know that the current number of Dolby Vision titles will increase, thanks to the last of Dolby's partnership announcements. Both Metro-Goldwyn-Mayer Studios (MGM) and Universal Pictures Home Entertainment are expected to offer new release and catalog titles mastered in Dolby Vision sometime this year. Although no specific movies have been announced, a "broad slate of titles" is expected in 2016.

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