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CES: Toshiba ZX900 Series CELL TV Shipping This Year

By Chris Chiarella

Toshiba America Consumer Products has announced that their long-awaited ZX900 Series "CELL TV" will indeed be shipping to consumers this year. So named for its implementation of Sony Computer Entertainment's formidable CELL Broadband Engine, this new television promises advanced performance and features that no other display can match. The CELL processor contains eight cores, 3.2 GHz each, making the CELL TV approximately 143 times more powerful than standard TVs.

What does this mean to the fans at home? For starters, performance will be amped up to previously impossible levels. Super Resolution + will provide a sharper picture than some have ever seen, while Net Super Resolution + makes even highly compressed internet video look clear. The CELL TV is 3D-ready, offering 120Hz for each eye on native 3D high-definition content, while TriVector real-time 2D-to-3D conversion allows us to watch everything (sports, movies, videogames, etc.) in 3D!

The DLNA-compliant TV will be bundled with the CELL set-top box. This wireless HD source component combines a Blu-ray player with a one-terabyte hard disk drive, which can not only store all manner of multimedia content but also serve as a home media server, with 802.11n Wi-Fi and an RF remote to use in other rooms. High-value content can be streamed to the TV over the internet, or in some cases downloaded to the hard drive for purchase. Among Toshiba's content partners are Netflix, VUDU and CinemaNow.

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Scott Ramirez of Toshiba introduces the world to CELL TV.

New capabilities include automatic picture settings to optimize the display in your unique environment, compensating for room light, with the benefit of a color sensor as well. KIRA2 Super Local LED dimming incorporates 512 zones (versus 96 today) for better brightness and blacks, achieving a 9,000,000:1 contrast ratio.

Final pricing and street date have not been divulged, but the CELL ZX900 Series will be the Toshiba's first to market, in 55- and 65-inch diagonal screen sizes, in the new Genesis Design with a black brushed aluminum bezel and acrylic trim.

Where to Buy:

More information:

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View all articles by Chris Chiarella
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