Barnes & Noble was dropping Nook prices over the summer. Now comes the announcement that the new NOOKcolor will drop as well, just in time for the holiday shopping season.
This Android-based device is being billed as part eReader, part tablet, with built-in Wi-Fi and a full-color 7-inch touchscreen that's good for gaming, email and music streaming, as well as Facebook and Twitter integration.
"With NOOKcolor, we've combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader, and employed a breakthrough color screen technology that will wow customers," said William Lynch, Barnes & Noble's CEO. "NOOKcolor enables web browsing over Wi-Fi, music, games and much more, but reading anything and everything in brilliant color is the killer app and squarely the product's focus."
That's right! Reading... The NOOKcolor comes packing 8GB of storage for all of your digital books, magazines, newspapers and even children's books. If you're not sure what to store, you can use the unique LendMe App, which allows you to borrow titles from friends.
Of course, the NOOKcolor is extremely portable, measuring 8.1 inches (height) by 5 inches (width) by 0.48 inches (depth) and weighing in at 15.8 ounces.
There certainly is a lot of competition in the eReader space. That said, B&N currently boasts over two million digital titles, which includes the brand new NOOK kids experience. The hardware does very decent as well, making up about 20 percent of the market. Our own Greg Robinson certainly enjoyed his time reviewing the original Nook.
B&N is taking $249 preorders for the NOOKcolor now. Expect it to start shipping around November 19, 2010.
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