At the Essex House in New York City today, Toshiba showcased their new REGZA™ line of flat panel LCD HDTVs with screen sizes up to 47 inches, screen resolutions up to 1920X1080 pixels (1080p) and 12-bit digital video processing.

All models feature Toshiba's newest Cinespeed LCD panel with a panel response time of 8 milliseconds or less, a 176-degree viewing angle, 16:9 widescreen format, as well as Toshiba's PixelPure Hi-Bit™ 12-bit digital video processing. REGZA models also offer flexible input packs that include composite, S-Video, component, HDMI and PC inputs. REGZA LCDVD™ models feature a built-in DVD player as well as Toshiba's THINC™ RJ-45 network capability to allow direct access to JPEG images or MP3 audio files stored within the owner's home network.


REGZA's higher end "XHD" models include full 1080p HD resolution, CableCARD™ support as well as TVGuide OnScreen® integrated guide. And the "Cinema Series" models also include a high gloss black cabinet with integrated low-profile SoundStrip™ speaker technology. OK, is that enough trademarks for one article? I think so.


Being fed a High Definition 1080i source via Toshiba's HD-XA1 HD-DVD player, the top of the line 47-inch 47LX196 ($4299, available July, 2006) certainly looked impressive for an LCD panel with vivid color reproduction and excellent detail. Similar to what we saw in Los Angeles earlier this month from Sony's new Bravia XBR line, except of course, Toshiba's largest set is 1 inch bigger than Sony's. Coincidence? I think not.



Toshiba is planning a widescale national media blitz to support the REGZA brand including print ads, point-of-purchase displays and online ads.

Expected Pricing and Availability of Models in the REGZA line:
Note: first two digits of each model indicate screen size

REGZA LCD TV

• 26HL66 ($1199.99, Available Now)
• 32HL66 ($1599.99, Available Now)
• 37HL66 ($1999.99, August, 2006)

REGZA LCDVD (with integrated DVD players):

• 26HLV66 ($1299.99, Available Now)
• 32HLV66 ($1699.99, Available Now)
• 37HLV66 ($2099.99, July, 2006)

REGZA XHD

• 42HL196 ($2999.99, July, 2006)

Cinema Series REGZA

• 37LX96 ($2399.99, July, 2006)

Cinema Series REGZA XHD

• 42LX196 ($3299.99, July, 2006)
• 47LX196 ($4299.99, July, 2006)