Big Picture Big Sound

Samsung and RealD's Active/Passive Hybrid 3D TV One Step Closer to Reality

By Chris Boylan

Yesterday at the SID show in Los Angeles, Samsung and RealD announced a joint licensing agreement to manufacture display panels which feature a new jointly developed 3D display technology. The technology, which combines elements of active shutter 3D and passive 3D display, will deliver full resolution 3D images to each eye utilizing passive RealD 3D cinema glasses.

Originally announced and shown in prototype form at the Consumer Electronics Show in Las Vegas in January, the new technology is expected to be available in small PC monitors (23 to 27 inches diagonally) in early 2012. Following that the companies intend to develop the display for home use in larger sizes including the popular 55-inch diagonal screen size.

When Avatar director James Cameron gushed about passive 3D TV earlier this year at the NAB (National Association of Broadcasters) show, we were wondering why the director, known for his attention to detail and quality, was espousing the virtues of a technology that is currently limited to half resolution HD. But a hybrid 3D TV display such as this, which combines the resolution of active 3D with inexpensive, light 3D glasses just may prove to be the best of both worlds.

In Mr. Cameron's own words, "RealD and Samsung's new displays look fantastic and represent the next step in 3D home entertainment." Cameron, who also happens to be a member of RealD's board of directors went on to say, "Full resolution viewing is key to experiencing 3D as a filmmaker intended, and when combined with the comfort and practicality of RealD 3D cinema glasses, this display technology will set a new standard for 3D in the home."

Unlike current passive 3D TV sets from LG and VIZIO, which use a polarized coating on the screen to separate out the left and right images (which cuts picture detail in half), this newly announced technology will present a full HD 1080p image to each eye. It does so by moving the active shutter technology from the glasses into the TV itself. An active polarizing filter in the TV set will  assure that the left eye image of the full HD 3D signal is polarized in one direction, while the right eye image is polarized in the other.  This allows the viewer to use standard inexpensive polarized passive 3D glasses -- like those found in 3D cinemas -- to view the 3D image.

RealD 3D Glasses
Full resolution 3D on a Samsung active shutter LCD panel using RealD's passive 3D glasses? It could be a reality as early as next year.
RealD and Samsung LCD Business will be demonstrating the latest prototypes in their booths at SID's Display Week 2011 show this week and you can bet that we'll be stopping by to take a look so stay tuned...

More Information:

What did you think?

View all articles by Chris Boylan