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Published: 2011-04-29 - 18:18:19
Home Theater : News and Show Reports

LG and Tribeca Flashpoint Media Arts Academy Show Student 3D Shorts at Tribeca

By Rachel Cericola

The filmmakers of our future have been out in full force during the 10th Annual Tribeca Film Festival in New York City, which is wrapping up this Sunday, May 1. You can check out our resident cinema snob, David Kempler's reviews of many of this year's films in our movie reviews section. However, at a little side party, thrown by festival sponsor LG last night, these future film-makers weren't just representing the future of film, but also showing off their chops with 3D technology.

At LG's exclusive soiree, 3D short films from students at Tribeca Flashpoint Media Arts Academy were showcased on LG Cinema 3D TVs. The idea behind the presentation was to show how future filmmakers can make an impact using 3D.  According to school officials and the students themselves, LG's sponsorship has proven to be invaluable for these budding young film-makers to experiement and hone their 3D skills.

"Our students and faculty are very pleased to have the rare opportunity to work with the latest in digital film and 3D technology," said Howard Tullman, CEO of Tribeca Flashpoint Media Arts Academy. "This experience will give them an edge as they begin their careers outside of the classroom."

One of the films shown was The Flying Wallendas Highwire Family, which used 3D to display the excitement and tension of a live high-wire performance. Another one, The Universe of 3D, transformed the LG logo into an animated, 3D experience.

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Guests watch a Tribeca Flashpoint Academy student short film during a special preview at an LG Electronics USA event during the 10th Annual Tribeca Film Festival on April 28, 2011 in New York City. And yes that's our own Editor in Chief Chris Boylan and self-proclaimed cinema snob David Kempler rocking those passive 3D glasses in the back row. [Photo: Jonathan Fickies/AP Images for LG]

"For those of us in the film industry, it's exciting to see young filmmakers break ground with emerging media like 3D," says Jon Patricof, Tribeca Enterprises COO. "LG's relationship with Tribeca Flashpoint Media Arts Academy has given these students an opportunity to learn more about a rapidly growing technology in their field, and we're very happy with their work that is being shared with the broader film community at the Tribeca Film Festival."

Not only did the experience inspire the Tribeca Flashpoint students; LG says it will pave the way for more 3D content that can be viewed at home. LG also used the opportunity to show off its Cinema 3D HDTVs, which use 3D  technology that's similar to what's going on at your local cineplex. Boasting better horizontal viewing angles and brighter screens than active 3D sets (according to LG), the new sets also use inexpensive, passive 3D glasses instead of the more expensive active shutter glasses used by some competitors.

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Actor Kevin Mambo, of Fela!, and friend watch a screening of Tribeca Flashpoint Academy's student short films on LG Cinema 3D TVs.

"We hope that our alliance with Tribeca and the Tribeca Flashpoint Academy will inspire more young filmmakers to create 3D content for consumers to enjoy," said John Weinstock, LG's VP of marketing. "The 3D films created by these students capture the exciting possibilities of the 3D experience, so it's only fitting that their debut is on the next-generation 3D TV, LG Cinema 3D."

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John Weinstock, VP of marketing, LG Electronics USA, speaks during an intimate screening of Tribeca Flashpoint Academy's student short films. The films were previewed on LG's Cinema 3D HDTVs during the 10th Annual Tribeca Film Festival. [Jonathan Fickies/AP Images for LG Electronics]

LG plans to demo its Cinema 3D HDTVs at other upcoming festivals, as well as various theater venues, including the Chelsea Clearview Cinemas and AMC Lowes Village 7.

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