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Sharp Introduces 70-inch AQUOS Quattron LC-70LE732U

By Chris Chiarella

Sharp made news (and quite possibly history) last year by adding a fourth color--yellow--to those used to deliver the lovely HD picture on their AQUOS Quattron LED LCD TVs. So I suppose that the only place to go from there was up, not to a fifth color (fuchsia, anyone...?) but in screen size.

And so the Sharp AQUOS Quattron LC-70LE732U lands in a 70-inch screen size class (in actuality 69.5 inches, measured diagonally) with 1080p/120Hz picture backed by a full-array LED display. This marks Sharp's largest AQUOS Quattron LED LCD TV model to date, representing a whopping 62% increase in viewing area compared to even a pretty-big 55-inch screen.

While the sheer girth of the LC-70LE732U affords superior immersion for the user, that full-HD 1080p resolution and 120Hz refresh rate help too, combined with Sharp's proprietary X-Gen panel with Quattron Quad Pixel Technology, which makes possible image processing with higher resolution and less jaggies in diagonal lines.

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Sharp's CEO Kozo Takahashi emphasizes a point at their CES press conference.

Quad Pixel Technology made headlines for adding a yellow sub-pixel to the R/G/B of traditional TVs, making previously difficult hues such as the shade of brass musical instruments look better than ever. This unique approach also allows more light to pass through to the panel for brighter, more vibrant images.

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Sharp grows 'em big 'n' pretty.

The LC-70LE732U includes IP Control which enables a computer or control panel to operate basic TV functions, video and audio equipment, and lighting via the Ethernet terminal or wireless LAN connection using the TV's built-in Wi-Fi. It can therefore also access popular applications such as Facebook and Twitter social networking, Pandora music, Flickr, and on-demand movies through Netflix, VUDU and CinemaNow.

The LC-70LE732U will be available in May.

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