European model. Odd that there's no mention of Cinematic Playback mode, which means either it doesn't have it or it's called something else. Possibly "24p Smooth Film?" But reading about 24p Smooth Film mode, it sounds more like frame interpolation which is completely different and will give 24p sources more of a video like look.
Hate to say it but it's looking like the European (and Asian) V10 models may not have a native 24p mode akin to Cinematic Playback.
Take a look here and check out the features of the North America, Europe and Asia models in the V series:
VIERA | PDP&LCD TV | Panasonic (continent is selectable via tabs).
Note that "Cinematic Playback" is only listed for the models in North America.
-CB