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Samsung and Amazon Team Up to Deliver HDR10+ Standard

By Rachel Cericola

The TV world is about to get more crowded. Samsung Electronics just announced a partnership with Amazon Video to deliver a new High Dynamic Range (HDR) format.

HDR10+ is an update to the current HD10 open standard. Using a process known as "Dynamic Tone Mapping," HDR10+ adds dynamic metadata to current HDR content. The result promises to adjust brightness levels on a frame-by-frame basis, creating a better contrast with more detail and a wider range of colors.

Samsung will include HDR10+ support in all 2017 UHD TVs, including the QLED TV lineup. The company plans to add the perk to Samsung's 2016 UHD TVs sometime in the second half of this year, via a firmware update.

"As an advanced HDR10 technology, HDR10+ offers an unparalleled HDR viewing experience -- vivid picture, better contrast, and accurate colors -- that brings HDR video to life," said Kyoungwon Lim, vice president of the Visual Display Division at Samsung Electronics. "We're excited to work with world-class industry partners, including Amazon Video, to bring more amazing HDR content directly to our 2017 UHD TVs, including our QLED TV lineup."

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HDR10+ promises images that are closer to the director’s intent. Photo: Samsung Electronics.

Amazon Video will be the first streaming service provider to begin development of the HDR10+ standard for its audiences. Samsung and Amazon Video previously worked together to deliver HDR10, which is the most broadly used HDR standard today.

"Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices," said Greg Hart, vice president of Amazon Video, worldwide. "At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year."

Samsung is also working on HDR10+ with other partners, including Colorfront and MulticoreWare.

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