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Panasonic and MySpace TV Reinvent Social Networking from the Living Room

By Chris Chiarella

MySpace (www.MySpace.com), once a leading social entertainment destination, has announced the launch of their newest creation, called MySpace TV. This new service seeks to make the television experience social again, as in the days when family and friends would gather around the box to watch movies, sports and their favorite shows. MySpace TV will be available on the next generation of Panasonic VIERA Connect-enabled HDTVs.

MySpace TV allows viewers to watch live television while communicating with friends over the internet, adding whatever comments they see fit, all laid over the TV image. Moreover, as a web-enabled service MySpace TV uses sophisticated searching and links to pertinent sites to help users learn background info about shows and more, and discover new content. A companion app will be available on tablets and smartphones, providing instant sync capabilities for a seamless experience, enabling us to enter our comments from the sofa on a Panasonic tablet for example, which in turn sends them out into the ether.

Initial channels on MySpace TV will be music-focused, leveraging MySpace's unparalleled music rights and a library of 100,000 music videos and 42 million songs. MySpace TV will eventually expand to include movies, news, sports and reality channels, with a growing lineup of popular broadcast and on-demand content. But instead of just vieriwng, MySpace TV will allow audiences to chat about what they're watching while they're watching it, and invite friends to join them, virtually.

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A sample MySpace TV screen.

Adding a bit of star power to the announcement at CES was the appearance of MySpace co-owner Justin Timberlake (the company was recently acquired from Rupert Murdoch), who shared his enthusiasm for the venture. "We're ready to take television and entertainment to the next step by upgrading it to the social networking experience. Why text or email your friends to talk about your favorite programs after they've aired when you could be sharing the experience with real-time interactivity from anywhere across the globe? As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays... something in a box... or even the last second shot of your favorite team swishes the net, we're giving you the opportunity to connect your friends to your moments as they're actually occurring. This is the evolution of one of our greatest inventions, the television."

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A shaggy Justin Timberlake extols the virtues of his new venture, MySpace TV.

MySpace TV also has the potential to create organized fan communities that can rate content and share their opinions in real-time. Launching in the first half of 2012, MySpace TV's over-the-top television service will be offered across the Panasonic VIERA Connect platform.

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