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Netflix is Getting More Dolby Vision 4K HDR Content... A Lot More

By Rachel Cericola

That Netflix subscription is about to get more attractive -- literally.

The streaming service just announced plans to add more high dynamic range (HDR) and Dolby Vision content. Even better, you won't have to wait too long for all of it. The company plans to add over 100 hours of HDR programming by August 2016, with more than 150 hours coming by the end of this year.

Dolby Vision is HDR that boasts better brightness, contrast, and color, all through OTT online streaming, broadcast, and gaming applications. Dolby Vision is currently available for the home through LG and VIZIO HDR TVs, as well as Netflix and VUDU streaming platforms.

Netflix first started streaming HDR with the Netflix original program Marco Polo. The titles that will be available in HDR and Dolby Vision this year include A Series of Unfortunate Events, Daredevil, Jessica Jones, Iron Fist, Luke Cage, The Defenders, The Do-OverBloodline, Chef's Table, Hibana, Knights of Sidonia, and The Ridiculous Six.

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Netflix is currently streaming Season One of the Netflix original series “Marco Polo” in HDR. Photo: Netflix.

"At Netflix, pushing the boundaries on video quality is one of our passions. We're particularly excited about High Dynamic Range -- or HDR," said Neil Hunt, Netflix's chief product officer, in a statement. "While 4K offers more pixels, HDR offers better pixels that have greater depth, and on HDR screens you get brighter highlights, more detail in dark scenes, and a wider color range that more closely matches the real world. The new HDR technology looks great, and it will keep getting better. It is more true to life than anything you've ever seen on a TV, giving viewers a much more realistic and stimulating TV viewing experience that might even make you want to reach for your sunglasses!"

Just know that to receive the enhanced goodies, you'll need to subscribe to Netflix's Ultra HD price plan ($11.99 per month) and have a 2016 Dolby Vision or HDR-enabled TV.

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