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Movies Go Social via The Inside Experience

By Rachel Cericola

You've laughed, cried, clapped and yelled at the screen before; movies are a pretty social experience. But doing so in a theater, or even in your own living room might get you some odd (and perhaps angry) looks. Now one production is taking the social concept a step further, and inviting viewers to participate in the actual film via Twitter and Facebook as it unfolds episodically.

Backed by Intel and Toshiba, Inside is a new film by D.J. Caruso, director of Disturbia and I Am Number Four. It stars Emmy Rossum (Showtime's Shameless) and well, possibly you. Rossum plays Christina, and judging by the film's trailer, you are going to be responsible for her character's fate.

According to the film's Facebook page, "Christina is a tough, resilient, 24-year old girl. She's been trapped in a room. She has a laptop. And she needs your help to get out."

What's outside that room? It appears to be a creepy individual who likes to cover his tracks via gloves. What happens from there is really up in the air, because The Inside Experience needs users to log onto Twitter and Facebook to help Christina use her weapon of choice: a Toshiba Satellite P775 laptop with the Intel Core i7 inside.

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Emmy Rossum, from the Showtime series "Shameless," stars in the social-media-driven film, "The Inside." [Photo: Courtesy of Showtime.]

Get your clues and tips ready. The film will start airing in short episodes on July 25, 2011 and your feedback, tips and suggestions may be incorporated into the plot. Don't expect "get topless" to make the cut (though you're welcome to try).  Emmy-winning editor Josh Bodnar will be on hand to incorporate posts that best fit the storyline.

If you think you want to get more involved in the film's production, one lucky viewer will be invited to have an on-screen role. The film's website currently has an opening casting call -- via the web, of course. Choose one of the two short scripts, record your audition to YouTube, and fill out the online application form. From there, filmmakers will choose one submission to be incorporated into the movie.

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"The Inside" invites viewers to determine the main character's fate through YouTube, Facebook and Twitter activity.

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