Big Picture Big Sound

Monster Partners with FIFA Soccer Legend Cristiano Ronaldo on ROC Line of Headphones and Speakers

By Rachel Cericola

Gooooaaaallll!

That's pretty much what we think of Cristiano Ronaldo teaming up with Monster for a new collection of audio products.

The soccer superstar has been named as the co-founder of a new consumer electronics company called ROC Live Life Loud. Monster will handle the design and manufacturing of the new product lineup.

At launch, the ROC Sport line will include ROC Sport Freedom by Monster Bluetooth on-ear headphones, ROC Sport SuperSlim by Monster in-ear headphones, and ROC Sport Black Platinum by Monster wired over-ear headphones. For those times when you're not in the mood to strap headphones on, the brand will also introduce ROC Sport BackFloat speakers. Each of the options promises to be durable enough to satisfy any "work hard, play hard" lifestyle. However, all four products also incorporate Pure Monster Sound.

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Soccer superstar Cristiano Ronaldo and Monster's Noel Lee. Photo: Monster.

ROC Sport Freedom by Monster headphones feature AAC and aptX Bluetooth technology in an on-ear design. That basically means you can be immersed in the music, without having to be tethered to any audio sources. Other features include one-touch Bluetooth pairing, noise isolation, on-ear controls, and washable ear cups. Also worth mentioning is that this model does come with a headphone cable, in case you don't have enough battery power to go wireless. It can also fold up for travel and storage. Shipping soon, ROC Sport Freedom headphones are priced at $249.95.

The ROC Sport SuperSlim by Monster option is similar, but in a more compact package. Designed for the person on the move, this model combines Bluetooth and an in-ear design. It has in-line controls, one-touch Bluetooth pairing, noise isolation, and a patented SportsClip to keep those headphones from flopping around. It's even sweat-proof. Shipping with multiple ear tips, a USB charging cord, and a carrying case, ROC Sport SuperSlim headphones are priced at $329.95.

The last of the new headphone lineup is the ROC Sport Black Platinum. This over-ear headphone model has plush, swiveling ear cups, as well as in-line ControlTalk Universal for hands-free calling and control. Other features include noise isolation, a tangle-free cord and a carrying case. ROC Sport Black Platinum will start selling soon, with an MSRP of $329.95.

Currently, there are no details on the speakers -- and that's not the only mystery. Monster also plans to launch ROC Luxe sometime this fall. There's no word on exactly what products will be featured in this lineup, but each one promises to take "you off the pitch and into Ronaldo's jet-set quest for the ultimate in design and quality."

"Everything in my life is about performance and quality," said Ronaldo. "We launched ROC Live Life Loud to give my fans around the world direct access to high design and the best sound quality on the market."

At launch, all ROC Sport products will be exclusively available on eBay. The company will then follow with additional retail options at a later date.

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The ROC Sport Black Platinum over-ear headphones have in-line ControlTalk Universal features. Photo: Monster.

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